A Place to Call Your Own
Once you've learned the Ropes of selling on ebay, it may be time to open an ebay store or your very own prostores site. By Laura Tiffany | August 01, 2008
Michael Moran started selling his Thai food products on eBay and through a ProStores site simultaneously in 2006. But after two years, he decided to close his sales on eBay and focus on his ProStores website full time. "With ProStores, I can focus on directing customers to my own brand that I'm working so hard on developing and making successful," says Moran, 31, of his Atlanta-based company, CurrySimple (currysimple.com), which also sells products in specialty grocery stores like Whole Foods.
Moran designed his website himself, which took several long days of shooting product photos, writing content, creating the design, setting up a credit card system and establishing shipping rates. Moran credits ProStores' 24/7 support with helping him through any issues he encountered along the way.
Now Moran focuses on drawing more traffic and increasing conversion rates through Google CPC advertising, newsletters, SEO and PR, which all help CurrySimple bring in $150,000 to $200,000 each year from its retail site alone.